To save you time before we go any further, choose which of the following best
describes you…

A. You're ready to get your business on the 1^st page of Google right now.

B. You know you should be on Google’s 1^st page, and maybe you’ve tried Google AdWords with little or no success, so you want the short version with the
bottom line offer. 

C. This is new to you, or you don’t know enough to make a decision regarding your business so you want to hear the whole story.

Then click what you want to know next: 

Click Here for A

Click Here for B

Click Here for C

Don't Follow the Blind Following the Blind

Someone described insanity as doing the same things over and over again yet expecting different results.

Are you stuck doing the same kind of marketing over and over again, but hoping this time it will bring you better results? 

Many businesses just don't know how to market their products or service.  So they look around and see what others do, then copy it.  Unfortunately, many of those being copied are also copying yet another somebody else.

For an example, just look in the Yellow Pages.  Probably 95% of those ads slaughter the standard practices of good marketing.  It's what I call "me, too" marketing.  They sell widgets, you sell widgets, so your ads sound like nothing more than "me, too!"

Another thing you need to realize: Putting up a web site means nothing.  I don't care how fancy it is.  Unless you get found by the search engines your site will remain buried and unvisited along with hundreds of millions just like it.

It doesn't matter if you spent $50 or $5,000 on your site.  Nor does it matter if your web design company has a wall full of glitzy awards for Best Web Site of Year every year since Al gore invented the internet.  Those industry awards rate only the designer's ability to wow all his fellow design artists.  It has nothing to do with rating the power of your site to deliver the goods, that is, to get business.

Within the next year or two businesses that fail to get results on the internet will succumb  to those businesses who do. 

For instance, Generation Y relies almost entirely on the internet, instant messaging, cell phones, texting, and mobile smart devices.  Email?  Headed for the annals of ancient history among this group.  Social media sites like MySpace and Facebook now command their attention. Facebook in a few short years boasts more members than the entire population of the United States with 400 million users plugged in to each other.

Will the next generation of buyers even know you exist?  That question should haunt every serious business owner.

In 2006, each month saw 2.7 billion online searches.  By 2009 searches skyrocketed to 32 billion each month.  That means in just three short years the number of people searching the internet for products, services, and information blasted upward at an 1100% increase.

Google maintains the top spot as the 800-pound gorilla of search with no sign of slowing down. Since July of 2009 Google's gain in growth averaged an enviable 6 percent Nielsen says.

This shift toward the internet corresponds to an equal shift away from traditional forms of consumer information such as radio, TV, newspapers, and the Yellow Pages. The trend is clear…consumers look first on the internet before making a local purchase. 

As you can see by this chart, savvy marketers have noticed this trend.  They plan to redirect their money into more online marketing. How long before your competition jumps on the leading edge of this move to the internet?

Your first impression may be that you can’t compete with the big national chains and large businesses that dominate the internet.  Not true. 

Because Google can charge premium rates selling ads to accompany relevant search results.

Next time you search on Google notice the listings in the middle of the page.  Google places search results in this section which contain the highest relevancy to the term you typed.  What’s more, they do it for free.  Google labels these as organic search results. 

Google's 1st page Can be a Gold Mine For You

"...within 2 days of the purchase my ad was on the front page of a Google search. I received 4 phone calls and sold 3 of those jobs. I can honestly say that ... kept my dream alive of being a business owner, even in these rough times. In 3 months, I have taken 16 calls directly from my ... ad and have closed the deal on 11 jobs ADDING UP TO OVER $30,000 IN SALES!" 
Richard - Ft. Myers, FL  Aluminum Contractor

Let’s say a consumer wants to search for a particular type of boot.  She wants information about the boot, how it’s made, where it’s made, comments from others who own the boot, and more.  In other words she wants real information. 

By constructing a site around providing this information with each page geared toward a specific key word (such as boot leathers, boot polishes, boot accessories, etc) we can build a highly relevant web site.

Google spiders see this highly relevant information along with other crucial elements such as links from other relevant and high traffic websites.   The spiders then rank our site on a scale of 1 to 10 for relevancy.  Probably 99% of all small business web sites get a 0 or 1 relevancy score.  The higher our score the higher Google puts us in the search results.

As a side note, ask yourself when you do a search and see 5,789,594 results, how many of those pages do you read?  Just the first page?  Maybe two?

If you don’t venture past the 1^st page of Google, don’t expect that your potential customer will either.

First you must invest the time it takes to rewrite each page of your website and optimize it with key words. Actually even before that, you’ll need to do keyword research to see if the words you’ve chosen rank high in actual searches or not.

Next comes writing the meta tags, title and description on each web page so they correspond with the correct key words.   After that you can search out other websites with high traffic rankings which relate to your site and ask them to link to you.

Additionally you’ll need to optimize your website to fit the requirements of the mobile world of GPS devices and smart phones.  And don’t forget to set up your business presence in regard to Google maps.

Once you’ve accomplished that you have a good foundation.  But to build a complete web presence easy for Google to find will involve implementing about 14 other marketing campaign tactics as well such as blogging, using social media, video marketing, and more.

Or you can hire a professional copy writer who knows search engine optimization (SEO).  It will probably cost around $1000 - $1500 up front with a monthly fee of $500 - $1000.  Some services actually charge in the $5000 range.  In either case, whether you do it yourself or hire it out, expect to wait about six months before you begin to see results.

What About Pay Per Click?

I can hear some of you pointing out that I didn't mention Pay per Click. Google calls this ADWords and it can generate results much faster.

Simply put, the Adwords program allows you to bid on how much you'll pay to put your ads on the top and right side of the search results.  Some bids could be dimes while others go for many dollars.  You can set up a daily budget so you don't go broke overnight.

But that's the easy part.

You have to write 3-line ads which hone in razor sharp on not only your keywords, but the hot buttons of your potential customers.  Simple...mmm, yes.  Easy?   No.

Additionally you must have a Search Engine Optimized landing page or website linked to your ad.  This page must be highly relevant to the search term and provide good information.  Google considers this a crucial part of the overall campaign.  In fact, someone without training can pay big bucks for clicks yet remain hidden on page 8 of the search results, while a skilled SEO writer will pay far less and get ranked in the #1 spot on page one.

To their credit, Google provides good tutorials for AdWords. But recently they have finally confessed that the majority of small businesses just don't have the time and expertise to run an effective AdWords marketing campaign.

Before You Despair, Here's the Easy Way to
Google’s 1^st Page Within 30 days. 

This brings you my part of the story and why I can get excited.  I’ve found the perfect solution for the small business owner who…

• Knows he needs to win at marketing on the internet…
• Doesn’t have the time or energy to spare to learn how to do all this...
• Can’t afford the big bucks most internet marketers require.

You see, I am one of those SEO copy writers who charges high fees - well, I used to be.  I’ve been paid as much as $1000 for 1 to 2 type-written double-spaced pages.  Not anymore. I’ve found a way to give the small business owner a great opportunity at a price I previously couldn’t afford to accept without going broke.

All my experience writing has centered around direct response materials for small and large companies. That means I wrote in order to get people to take action, to make things happen, and get results for the business owner.

So you’ll know I’m serious when I say I’ve found a win/win plan for us all.

"In less than a week... my listing was showing up on the front page of Google...My phone is ringing; I'm getting new customers that have found me on Google. I can't ask for more than that!" Lance - Locksmith

How to Get More Customers - the Win/Win Solution

During my time conducting marketing workshops for our Cocoa Beach Area Chamber of Commerce business members I noticed a trend.  The economy has hurt many small business owners financially.  And quite frankly, most of them couldn’t afford my rates.

It was in my search for a way to lower my fees yet still help these business owners that I came across a company which does what I do – except they specialize so they can do it for far less.  In fact, they do it for so much less it seemed unrealistic when I first saw it.

But it didn’t take me long to realize this company could solve the problem for everyone.  It would give the local business owner a powerful web presence at an affordable price.  And as an agent of this company, I could still receive a commission, although a much smaller one.

I'm not trying to claim saint-hood by accepting lower payouts. To make up for the smaller earnings, I just need to have my clients help me by passing on referrals.  That way instead of having a few clients who pay higher fees, I can accept smaller commissions on a larger volume of clients.

"After my website was created, I didn't know how to get it out in the public eye until I found Adzzoo.com. Before Adzzoo.com, I didn't get a single phone call from my website as it was almost invisible amongst all the other websites from other companies. My site is now bumped to the top of the list and is visible for everyone to see. I truly believe the investment was worth every penny and highly recommend Adzzoo.com to anyone trying to increase hits and visibility on their website. " 
Hair by Finnell (Dunwoody Hair)

"You (George) really are a pro in what you do...the materials and ideas that you have provided for Digitec have made it easier for us to ...close the sale in a non-obtrusive way." Tom Robbins, Owner, Digitec Office Solutions

"George, your seminar was awesome!  I learned quite a bit about the psychology of marketing, but more importantly I learned it in a form that I could put to immediate use...As Chamber Ambassador I will be encouraging everyone I mentor to attend your seminar..." Valerie Saurer